PART 1

105 –  ADVERTISING LAW AND ETHICS

1. Structure of Advertising Regulation and Control: legal & voluntary  mechanisms
2. Basic Law and ethics
3. Elements of Business Law
4. Law of Contract
5. Liability in Tort
   1. Pertinent Torts in Advertising: defamation, copyright, passing-off, negligence, invasion of privacy, obscenity & indecency, etc.

6. Code of Ethical Conduct
   1. Guidelines on Advertising of: tobacco products, alcohol beverages, food, drugs, cosmetics, financial institutions, political advertising, etc.

7. Role of Government Agencies
8. Regulatory Bodies: origin, structure and functions
9. Role of Professional Associations: AAAN, BON, MIPAN, OAAN, ADVAN, etc.
10. Ethical problems: direct media buying, media brokerage, etc.

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